Its not just about telling people about benefits and promises. You need to find the core story at the heart of your brand then create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways. From your friends at Story:
Good news in 2010? Maybe. According to the recently released results of the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers – Q1 saw the highest revenue ever for internet advertising. Looks like retail made the lion’s share but CPG saw a 6% growth over last year. What’s interesting to me is that we’re still seeing performance based going up over CPM. Still waiting to see CPM go away altogether. Good argument for having better and better analytics/tracking in-house. View the full report here.
Stunning motion graphics for a new film about education in America. TakePart: Participant Media – Waiting For ‘Superman’ – Infographic from Jr.canest on Vimeo.
So after 2 months of development and design I’m happy to announce TweetPromoBuilder.com is ready to go. We created Tweet Promo Builder so that anyone could create a customized twitter promotion without writing a single line of code. Lets say you’re a website owner who often gives away white papers and presentations or you’re an online store owner who likes to offer your customers discount codes. Well rather than just giving those away, or just asking for an email address now you can require your users to send a tweet... Read The Rest →
Available exclusively to Vertiyo Creative clients, VertiyoView constantly monitors the relevant conversations happening about your brand or topic of interest on social networking sites, twitter, Blogs and Web sites.
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