Tomorrow will be day two at the Incisive Media Booth here at LegalTech NY 2009 – This year we’ve decided to use the booth to target our digital products and sites. We’ve also planned to highlight the editorial talents of some of the publications, namely – Law Technology News.

We put to together a two section booth – A Blogging Station and a Video Interview Studio.

The blogging station allows visitors to choose among our family of legal technology blogs and post comments about the LegalTech event. We also added access to two submit forms that will allow them to instantly receive links to our blogs as well as submit a blog post, article or other item directly to the editors.

The live video interview area on the other side of the booth allows us to conduct interviews with key opinion leaders about legal technology topics. Today it began with Monica Bay, Editor-In-Chief of Law Technology News asking guests what they hate about technology. We had about 22 interviews in 2 hours.

Within minutes of completion, the short videos (about 2-3 minutes) were posted to YouTube and then to a standalone video bog site where viewers can continue the conversation by leaving comments after each interview.

The overall idea is not so much the exciting part – it’s how quickly and for limited funds you can get something like this together.

Traditionally a digital video camera would have to have been brought in with an operator, the the video would have to be digitized, edited compressed and posted. You may even need to hire an outside tech or videographer. It could be days before your video even got to you.

Instead we simply used a 20″ iMac with a buil-in iSight camera along with two lapel mics. The iMac instantly digitizes the footage, optimizing for YouTube, and by using the embed code from YouTube we’re able to add it instantly to our own hosted sites.

Using a second monitor we are able to point the iMac camera at the participants while working the software from the other. We used iMovie ’09 (’08 works just as well) which lets us to go straight from camera, add titles and post to YouTube, almost instantly. You can also use Google’s free application Vidnik.

After the videos are posted to YouTube we feed them over to the standalone WordPress site we designed and hosted, but you can use any video blog WordPress theme out there. This was done by simply pasting the embed code.

While the technology is easy and inexpensive – what’s really exciting is that both of these ideas allow for us to use our digital content to enhance our message rapidly.

At the blog station users are able to join the conversation and talk about LegalTech and our other brands, and at the video interview area they are a part of the show, while creating interesting content.

The rapid deployment of the content also allows bloggers and participants to talk about it now, while they are at LegalTech.

By being nimble we allow participants to post the videos on their own sites and blogs, perpetuating our message.

One of our interviewees, Rees Morrison, a legal blogger has already posted his video to his own blog.

You can see all the interviews on the video interview page.