About Me
My Career Journey
From traditional advertising to digital experiences, to enterprise software, and now to helping companies put technology and design to work, here is a deeper look at my career journey.
Early Career — Pre 2012
Role
Designer
Impact
Part of first digital workflow
Highlight
Team awarded Pulitzer Prize
Learning
Understand the problem before looking for the solution.
NY's Newsday was the sixth largest newspaper at the time. I was a part of a team of information designers, just beginning to make the transition to digital design tools. Breaking down complex topics I learned to understand the problem before looking for the solution. I was published daily, creating infographics to accompany breaking stories. Our investigative coverage of TWA Flight 800 led to our team winning a Pulitzer Prize for spot reporting.
Role
Designer, Art Director,
Associate Creative Director
Impact
Supported then led dynamic creative teams
Highlight
Part of several new business wins
Learning
How to ideate and deliver creative ideas with impact
My Madison Avenue journey would start at McCann, as a designer in their production studio, I was fortunate to work on exciting new business pitches like Samuel Adams, Heineken and the MasterCard priceless campaign. I learned the basic building blocks of how to deliver world-class creative while supporting an impactful leader. My journey would take me to several other agencies, growing and learning with each new challenge.
The early power of the web and new business model innovation
During the first web boom — I was recruited by the parent company of priceline.com, Walker Digital. I was part of an agile innovation lab, and our job was to invent and market new business models that were only becoming possible in the new online world.
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Story Worldwide
Role
Digital Creative Director
Impact
Led creative/design department overseeing 22 brands
Highlight
Grew Google relationship to over $1.5M
Learning
Early days of driving engagement in digital space
During the height of digital marketing, I was fortunate to lead a digital creative department of 12, overseeing 22 brands, including Klondike, Vaseline, Finlandia Vodka, Green Giant, and Google. I architected the agency’s first Unity game, a football running challenge with Michael Strahan for Vaseline Men's Care and I helped grow Story's relationship with Google and their small business team to over $1M.
Role
SVP, Head of Enterprise Product Design & Innovation
Impact
Helped pioneer the consumerization of business software
Highlight
Recruited, hired, coached, and led a dynamic product design team of over 120 people.
Learning
The business impact of design strategy is exponential.
With 17,000 employees and 60,000 customers across 45 countries, Infor is a global business applications company providing enterprise solutions across almost every industry.
A broad set of enterprise solutions
At Infor I went to work on reimagining the possibilities of technology for people at work across all Infor products. With a strategic focus on a move from legacy on-prem solutions to a SaaS business model.
With the support of Infor's CEO, I created Hook & Loop, a specialized design think-tank inside the organization, growing it to a diverse team of over 120 designers, researchers and strategists.
0
Years
0+
Hires
0
Product Redesigns
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Custom Apps
Setting a design vision for the team
Three design pillars guided our work:
Standardize a cohesive experience across all products.
Re-Imagine a more consumer-like experience for people at work.
Innovate in new enterprise experience areas to expand Infor's role as a business software leader.
With a clear vision and strategy, this incredible team helped transform dated, stagnant, on-prem ERP solutions to beautiful SaaS products with dynamic experiences and better business outcomes for Infor and its customers.
Creating a culture to learn, deliver and grow
A lot of work was put in to create this new team from the ground up, including fostering a new culture and environment to best deliver innovative experiences against the business goals and technological realities across the larger organization.
Innovating across such a large product suite meant creating new and scalable ways to interact with complex data sets. One example was GLIDE an experience layer which allowed users to move through varied information and discover relationships between business objects to make better, real-time decisions.
A Space for Business Innovation: The Infor Garage NYC
During our expansive growth in NYC, I conceived, developed, and led the building of The Infor Garage as a place employees, customers, and sales teams could explore the innovative solutions that we were building. The Infor Garage also contributed to millions of dollars of SaaS sales growth through client demos and design-thinking workshops.
Driving diversity and inclusion
Creating a diverse work culture was crucial to our success. By partnering directly with other leaders we were able to help build effective recruitment and retainment programs for women and underrepresented minorities. Some of these programs still exist in the org today and continue to positively impact its culture.
Making a business impact
Our effect across the entire org was obvious and well known in the industry. The team was at the center of Infor's large-scale move from disparate on-prem products to a powerful, unified SaaS suite, and was consistently recognized as a significant part of Infor’s incredible revenue growth at the time.
$1.83B Revenue
$3.2B Revenue
-15% License Growth
+22% SaaS Growth
$25k Avg. Deal Size
$12M Avg. Deal Size
-$500M Equity Return
+$3B Equity Return
Role
Product Design Manager
Impact
Managed a talented team of 12 designers
Highlight
Leveraged recruitment priorities to enhance technology solutions.
Learning
As a manager, time with my team was spent on how to maximize impact scores vs growth.
As a member of the enterprise engineering leadership team, I managed a product design group focused on the user experience of Facebook’s growing recruitment and employee platforms globally.
Role
Partner — Product & Platform Design Lead
Impact
200% Q/Q growth
Highlight
Co-Created a differentiated platfrom for busines innovation.
Learning
Its best to be programitic with anything subjective.
By creating TMRW Lab we set out to build a team of strategists and designers who focused on helping mid-market companies accelerate their tmrw. With a focus on developing products, platforms and go-to-market strategies that often helped re-shape the organization's business model.
We worked to create a strong client base of value innovation projects with a proprietary discovery process called TMRW Mapping. We also helped raise $8M in capital for a new consumer privacy application, developed a new private equity platform, and drove $1M in new sales for a software provider.
I am also a co-founder and a co-creator of Qonsent, a patented platform that enables transparent consumer control of personal digital information.
Recently, I took on the role of product design leader in Cisco's emerging tech & incubation team where, once again, we're challenging the status quo of product design. As a design team focused on growth — we explore innovative ways to inform and inspire users to love and adopt Cisco's emerging software products.
I live in Connecticut with my wife and two daughters who keep me pretty busy.