I get excited connecting brands and people. I do my best work when I can dig at the brand’s story then build a campaign or engagement that capitalizes on that story.
My philosophy is simple – ask the right questions – discover the best answers. Combine a strong creative vision with a solid business mind-set, pay-attention to the details and never lose sight of the big picture.
As a creative lead, my job is to articulate powerful raw ideas, then know how to execute them efficiently – all while developing the talent around me. Simply – I roll up my sleeves and make it happen.
Building strong Creative teams, nurturing great talent and bringing winning ideas to the table is my job and I love it.
Recently I was the the Creative Director at Story Worldwide where I helped brands like Google and Finlandia Vodka tell their stories.
For a little while I owned my own agency, Vertiyo Creative Group, in downtown Manhattan, we serviced a wide-range of clients, and it was an incredible experience.
I’ve also developed several new digital products that I’ll discuss in my blog.
I live in Connecticut – I sleep very little.