Marc Scibelli | Creative Director

I’m in the process of developing a new site with my biz-partner, Tino Chiaviello, we’re developing a proof of concept site using Wordpress MU. It’s called GuruStarter  and its intent is to offer free wordpress blogs and resources for content creation. Not exactly a ground breaking exercise, I understand - but the intent is to build a branded, small-scale wordpress MU blog community - with the hopes to use the knowledge to scale up for a few other ideas I have for other larger projects.

After refining a working logo and tagline, I’ve spent a few hours today putting together the PSD mock and what we plan to hang the Wordpress MU front end on.

I’ve placed a few of the mockups here:

I struggled for a good hour on whether the two characters with the ladder should be walking in frame or out. Usually in print we like eyes, faces and general motion to bring the reader back in. But for some reason I struggled between having their motion point us toward the action (the buttons) or point us out of the frame.

Lately, in web, I am often driving the viewers eye right, particularly on home pages. I find myself trying to get the user to feel as though they should turn the page. Countering years of print ad design logic. But getting the user to “turn the page” usually means a click not a click off. They’ll want to go inside. And frankly that’s all I really want, all my interior pages should reinforce the same basic message the home page had.

More to come.

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