Creative Director | Digital Marketer.

So after 2 months of development and design I’m happy to announce TweetPromoBuilder.com is ready to go. We created Tweet Promo Builder so that anyone could create a customized twitter promotion without writing a single line of code. Lets say you’re a website owner who often gives away white papers and presentations or you’re an online store owner who likes to offer your customers discount codes. Well rather than just giving those away, or just asking for an email address now you can require your users to send a tweet... Read The Rest →

Tomorrow will be day two at the Incisive Media Booth here at LegalTech NY 2009 – This year we’ve decided to use the booth to target our digital products and sites. We’ve also planned to highlight the editorial talents of some of the publications, namely – Law Technology News. We put to together a two section booth – A Blogging Station and a Video Interview Studio. The blogging station allows visitors to choose among our family of legal technology blogs and post comments about the LegalTech event. We also added... Read The Rest →

We all know ad spending is down in all markets. From newspapers, magazines, TV and radio, overall budgets are shrinking. In an Epsilon survey of CMOs conducted in September 2008 79% strongly or somewhat agreed that “During an Economic Downturn the Marketing Budget is the First Thing to Get Cut:” I assume they answered this to mean they agreed with it as a fact of life not an effective business tactic. The increased budget tightening will most certainly force the emphasis on finding media that is more efficient and easily... Read The Rest →

Back in April The McKinsey Quarterly did an interview with animation director Brad Bird who was brought into Pixar in 2000 to direct the Academy Award winning The Incredibles.   One comment that struck me to be very interesting is the value Mr. Bird places on “black sheep”— what he calls, “restless contributors with unconventional ideas.” Often as a Creative on a business team I will find myself “blessed” with this very role. Bird believes strongly in pushing his teams beyond their comfort zones, and even encourages dissent. When Bird took... Read The Rest →

I’m in the process of developing a new site with my biz-partner, Tino Chiaviello, we’re developing a proof of concept site using WordPress MU. It’s called GuruStarter and its intent is to offer free wordpress blogs and resources for content creation. Not exactly a ground breaking exercise, I understand – but the intent is to build a branded, small-scale wordpress MU blog community – with the hopes to use the knowledge to scale up for a few other ideas I have for other larger projects. After refining a working logo... Read The Rest →