Recently I discussed some of the products and services we use over at VAdA to market ourselves.
Email marketing:
Currently we’re working with Constant Contact. But there are several great options, all of them have significant feature-sets and are relatively inexpensive. Some interfaces are better than others and you’ll want to poke around.
Some quick email tips - Test each email message before you send it. Remember that in the subject line the first 50 characters are the most important. Include a forward-to-a-friend link in all your messages. If you include images, use alt tags and support text around them so that readers who block images by default can see your message, regardless.
Direct Mail:
We’ve purchased a few lists from directmail.com - they’re often easy to implement into excel or a word for labeling. In terms of conversion…eh, I need more time to really say whether they’re good leads.
InfoUSA is beta testing a great new mapping system that allows you to call up a map of a particular area and draw boundary lines of where you’d like leads from. You can literally designate which side of the street you want your leads to come from. Great for targeted geographic mailings.
A few direct mail tips - The more times you mail, the better your response rate. Try to follow up your mailing with a personal phone call or a second mailer within two weeks. A 1-3% response rate is about standard.
Thats it for now.
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