Creative Director | Digital Marketer.

I started out in this business as a designer – but over the years I learned that to be a better designer I needed to be a proficient writer. Only when you can optimize a message through design and language are you really marketing effectively. And only when you’re building on this marriage daily are you creative directing.   Consumers are bombarded with hundreds of images and messages every day, which means reaching them and moving them to action is harder than ever. That’s why it is also more important than... Read The Rest →

It’s that time again, for new years resolutions, so fire up your favorite RSS reader app and resolve yourself to be add some great resources.   Last week Business Pundit posted The 50 best Business Blogs of 2008 It’s a great collection across some great categories for any small business or entrepreneur a few of my favorites include: The Toilet paper entrepreneur StartupAddict Endless Innovation Duct Tape Marketing Copyblogger Seth Godin’s blog

Anyone that knows me will tell you I talk at what can only be described as Ludicrous speed which is probably why my audiences always look exhausted at the end of it all. Anyway, I was speaking about direct and online marketing for small business. Aside from touching on what went into writing an effective direct campaign (Make a good offer, state it in the first paragraph and repeat it four times) I also touched on some of the products and services we use over at VAdA to market ourselves.... Read The Rest →

Lee Odden over at TopRankBlog has a great new article outlining 5 tips for successful business blog optimization. After writing the Virtual Ad Agency blog for just a little over a month – I have to agree with this point wholeheartedly: Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.